Тестируем новые и развиваем существующие форматы магазинов для удобства покупателей

• Рост торговой площади составил 8,8%, мы присутствуем в 4 594 населенных пунктах в восьми федеральных округах.

• «ДИКСИ» в 2024 г. открыла 233 магазина в новом концепте.

• Количество жестких дискаунтеров B1, ориентированных на доступные и необходимые товары, выросло до 171 магазина в 2024 г.

• В 2024 г. открыто 200 новых аптек по всей стране.

• В Санкт-Петербурге открыт уникальный концепт-стор «Магнит Косметик» с фокусом на будущее бьюти-шопинга.

Testing new and developing existing store formats to enhance customer experience

• Our network grew 8.8% in selling space annually, with presence in 4,594 locations across eight federal districts.

• DIXY launched 233 stores under a new concept by the end of 2024.

• Our V1 hard discounter network, focusing on affordable and essential goods, grew to 171 stores in 2024.

• We opened approximately 200 new pharmacies across the country in 2024.

• We launched a unique concept store of Magnit Cosmetic in St Petersburg, showcasing the future of beauty retail.

Assortment customisation in line with local preferences

• Launched farm products aggregators in three regions.

• Expanded the number of local farm partnerships.

• Achieved a 45% share of farm products in our agricultural contracts system.

• Became one of the first companies in Russia to receive the Green One label for products with improved properties.

Developing competences of employees and partners

• Through our Corporate Academy, we delivered comprehensive personnel training programmes in 2024, covering over 300 thous. people. Our training courses focus on enhancing line staff qualifications, developing talent pools across functions, and preparing employees for emerging business challenges.

Distribution network expansion

• Opened a 32,000 sq. m logistics facility in St Petersburg, serving 700 stores.

• Launched a second 15,000 sq. m distribution centre in the Samara region, featuring advanced automation including automated orders, time-slot management, and voice picking technologies.

Enhanced customer touchpoints

• Launched the upgraded Magnit Plus Premium subscription service within the Magnit Plus loyalty programme.

• Introduced B2B end-customer delivery services for food, non-food retailers, restaurants, and cafés.

• The Magnit Market marketplace is building out its logistics infrastructure by establishing sorting centres within existing distribution centres to accelerate pick‑up point network growth and support regional expansion. In 2024, our pick‑up point network increased eightfold to more than 4,000 points, reaching both existing localities and 150 new settlements.

Developing an in-house forecasting and replenishment (F&R) system for demand forecasting and order planning.

• The advantages of Magnit’s own F&R solution include 100% ownership of the source code, a unified interface, and the ability to operate in a one-stop-shop mode.

Transferring the digital marketing management platform to a proprietary technology solution, enabling the Company to adapt to market changes more swiftly and manage marketing campaigns with enhanced effectiveness.

• Drawing on data from 80 million loyalty card holders, Magnit.DMP  users users can more precisely finetune online advertising and track the complete customer journey from initial ad contact through to purchase.

Establishing a Retail Technology Lab to test innovative solutions and improvements to the operating model of stores. The lab will increase both the volume and speed of experiments to scale successful hypotheses across the entire network.

• The Lab is currently testing a new approach to assortment formation based on cutting-edge AI models, supply frequency optimisation, mechanisms for automated product ordering, and creation of digital twins of stores.

Leveraging the Your Idea innovation database as a platform to collect employee suggestions for improving operational processes and services.

• This initiative has enabled the Company to achieve a reduction in operating expenses exceeding RUB 120 mln.

Introducing electronic price tags to accelerate price updates and enhance the shopping experience.

• In 2024, our First Choice hard discounter chain began testing electronic price tags.

Automating shelf management based on neural network technology.

• An image recognition app enables swift analytics into actual on-shelf availability of more than 20,000 SKUs.

Testing of BeautyScan cosmetics selection technology.

• This service utilises advanced AI algorithms to analyse customer photographs and select products from the Magnit Cosmetic product range that best address the customer’s needs.

Developing RS.Magnit, an analytical portal for suppliers, which has evolved into an essential tool for supplier interaction, offering the ability to monitor critical business metrics in real time. The service helps enhance business processes and enables partners to manage their assortment and logistics with greater efficiency.

• As part of the RS.Magnit portal development, a similar service for DIXY suppliers was launched. This has expanded access to pertinent data and analytics to improve planning and supply management. Data is provided across more than 35 parameters for 2,200 stores and is updated daily, enabling more rapid decision-making.

Wide product range

• Own production.

  Thanks to its own production, the Company controls the quality of products throughout the production cycle and ensures excellent value for money in its stores. For example, Green Line, Magnit’s greenhouse complex, was one of the first in Russia to receive the Green One, a certificate of conformity for products with improved properties from the Russian Quality System. «Green» tomatoes, cucumbers, and lettuce will be supplied across the retail chain’s footprint in packaging with the Green One label approved by the Russian Ministry of Agriculture. The projected production volume is about 60,000 tonnes per year.

• Engaging local producers.

  To provide consumers with quality locally produced products at affordable prices, Magnit directly cooperates with agricultural producers. We not only buy products from local producers but also help farmers to develop by sharing our experience, helping them improve technologies and optimise processes. This enables our customers to find the best farm products on shelves all across the country.

  Our chain offers over 2,000 SKUs of farm products in the format of the Farmer’s Basket in more than 380 large format stores and about 10,000 convenience stores. In 2024, over 160 local producers were featured in the Farmer’s Basket format.

• We follow consumer behaviour trends and expand our product range.

  Jointly with a research centre, we conducted a survey to compile a future customer profile. The results showed that health will be the key driver in food choices. These data will underpin new projects to promote healthy lifestyles and healthy eating, which remain among our priorities.

Solutions for healthy lifestyles

• Initiatives to promote healthy lifestyles.

Dedicated Health Islands shelves in convenience stores feature products with a special composition for those who watch their diet, such as superfoods, plant-based milk, and sugar-, gluten-, and caffeine‑free products. In 2024, the share of healthy eating products among private labels was 28%.

• Pro.healthy habits club.

In Magnit’s mobile app, loyalty programme members can learn about the latest healthy eating trends, receive personalised offers, and access signature menus for a balanced diet. In 2024, the audience of the pro.healthy habits club exceeded 4.5 million people, which is a testament to its appeal and popularity.

Social initiatives

• Food sharing.

In 2024, Magnit expanded its food sharing programme, which has been in place since 2022, and began donating not only food but also non-food items such as household chemicals, household goods, personal hygiene products, and other necessary items. New large format stores and dark stores are expected to join the programme in 2025. More than 455,000 people have received assistance since the programme was established: large families, elderly people living alone, and others in distress. Since 2022, Magnit has donated 1,000 tonnes of food and non-food products to those in need.

• Launch of a digital social platform.

Magnit launched the Magnit Limitless platform.— a space for an open dialogue about the Company’s social and environmental initiatives, and a single information centre with access to all social, volunteering, and environmental projects of Magnit implemented across both Russia and Uzbekistan. The website contains information about the projects and stakeholder engagement tools. In 2024, 62 projects were displayed on the platform and 186 questionnaires were filled out by non‑profits.

• Magnit Life, a socialisation project for orphans.

Magnit Life aims to improve employability and to support social adaptation of children and teenagers with orphan experiences or disabilities. Magnit Life is a comprehensive four-month educational programme that combines offline flexible skills training, gamified online learning, and internships in Magnit stores. In addition to the cities that had previously participated (Yekaterinburg, St Petersburg, and Moscow), the project was expanded to Nizhny Novgorod, Novosibirsk, Stavropol, and Kazan, covering more than 200 teenagers.

• Relay of Success, a social assistance programme for young people with disabilities and their families across Russia.

The project focuses on building an inclusive space and community that helps young people with disabilities to unlock their potential and identify opportunities for integration into different professions and the labour market. In the reporting year, the Company and its partners, Everland and the Agency for Strategic Initiatives, held 15 webinars and 30 events involving 103 experts. In 2024, 10 new regions were connected to the programme and 50 people were trained in the basics of organising inclusive events.

• Inclusive Environment for Customers — the Kind Bunny project.

The Kind Bunny is a programme to train employees on ways of working with disabled customers at Magnit’s Corporate Academy. We refreshed the programme in 2024, when the Academy created a new series of training materials. In 2024, more than 120,000 Magnit employees completed a course on interacting with people with disabilities.

New technologies for our customers

• Service innovations and new technologies.

In 2024, the Company continued to ramp up the roll‑out of self-checkouts across its network, bringing their total number to over 33,000. We are also expanding the use of neural network-based smart scale technology. In addition, Magnit’s IT & Maintenance Lab developed Smart Store, a hardware and software complex. Using the Internet of Things (IoT) to monitor and control utilities helps to optimise energy consumption, minimise disruptions, and keep goods fresher for a more comfortable shopping experience.

Green solutions in stores: from packaging to waste collection

• Improving packaging sustainability

remains a priority in our work with own production and private labels. Last year we reached our target of making 50% of private label and own production packaging recyclable, compostable, or reusable. In 2024, 72% of packaging was potentially recyclable, and now we are focused on reducing the proportion of nonrecyclable packaging and finding alternatives to replace it.

• The Company is also developing green packaging standards.

Previously, Magnit created Russia’s first voluntary standard for recyclable packaging and sustainable transport packaging for e-commerce. In 2024, Magnit Pharmacy in collaboration with its partner ECR Sustainability developed recommendations for sustainable packaging for medications, cosmeceuticals, and dietary supplements, with a special focus on packaging recycling, demand for recyclable materials, and separate waste collection infrastructure.

• Magnit actively develops infrastructure to encourage eco-friendly habits among its customers, providing convenient opportunities for proper disposal and recycling of waste.

For example, DIXY stores feature containers for collecting unwanted clothes in partnership with the Second Breath charity fund and the It’s Easy to Give Things Away project. Magnit stores across the country have 600 containers to collect used batteries. The Company also ran a pilot project to install dedicated ecoboxes in Magnit Pharmacy stores, where everyone can dispose of pill blisters, vials, tubes, and other medicine packaging.

• Certification of stores.

In addition to promoting green practices in our stores, we verify the results of our efforts. Magnit became Russia’s first and only retailer to obtain the Vitality Leaf certification for its stores. Magnit’s superstore in the Krasnodar territory and a convenience store in Moscow were successfully certified. The certification covers all aspects of store operations, including energy efficiency, waste minimisation practices, handling of recycled materials and packaging, and interaction with customers and suppliers.

Transparency and feedback: active engagement with customers and other stakeholders

• Magnit actively engages with stakeholders and is always open to feedback. We realise that no successful development is possible without engaging closely with our customers, partners, NGOs, and other important groups. For us, it is important not only to share information about our operations but also to listen carefully to opinions, proposals, and comments. We encourage an open dialogue and are committed to taking into account the interests and needs of all parties. We regularly collect, analyse, and use feedback to improve the quality of our work.

• We strive to respond to inquiries as quickly as possible and actively engage stakeholders in discussing our initiatives, be it environmental projects, social programmes, or product quality improvement. We believe that transparency and mutual understanding with our stakeholders are key to achieving high performance and securing the sustainable development of the Company.